On the south end of the Vegas strip, a different kind of gaming is taking root. At the Luxor casino, the Esports Arena Las Vegas just opened its doors, occupying the former home of the LAX nightclub. Following a special event on March 22, the arena, owned by Allied Esports, opened for regular operations on Monday, March 26.
Allied Esports is a joint venture of Chinese gaming companies Ourgame International, KongZhong and iRena that aims to build a global network of at least 10 esports arenas over three to five years. The effort is just the latest sign that yes, esports is mainstream now and its momentum — and its accompanying business ventures — will only ramp up from here.
