Activision Blizzard is making a big bet on esports, kicking off the inaugural season of its Overwatch League on Wednesday night.
While it may take a while to see an impact on the company’s bottom line, CEO Bobby Kotick told CNBC there has already been a lot of excitement surrounding the league.
“It’s a ways before you’re going to see certain revenue streams, but we’re already seeing a lot of traction and enthusiasm from fans,” Kotick said in an interview that aired on “Fast Money.”
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- January 11, 2018