Microtransactions are big business at Activision Blizzard. The company said today in an earnings report that revenue from “in-game net bookings,” which include things like DLC sales, loot boxes, and in-app purchases on mobile games, reached $4 billion for 2017. During the fourth quarter alone, Activision Blizzard brought in over $1 billion for in-game net bookings. These figures represent quarterly and annual records for Activision Blizzard.
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- February 14, 2018