Monthly Archives: February 2018

$4 Billion On Microtransactions Last Year
Microtransactions are big business at Activision Blizzard. The company said today in an earnings report that revenue from “in-game net bookings,” which include things like DLC sales, loot boxes, and in-app purchases on mobile games, reached $4 billion for 2017. During the fourth quarter alone, Activision Blizzard brought in over $1 billion for in-game net...
Booming business of esports sets sights on conquering mainstream audiences
The year since the first event in 2017 has been an extraordinary one for the esports industry. According to research by CB Insights, esports were projected to bring in between $500 million and $1.1 billion in revenue last year. The firm now counts more than 300 esports leagues in existence. And since 2012, privately held...
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